One of my clients ticks all the boxes when it comes to being chosen as a potential supplier for the Royal Wedding. 1] They are a leading brand (except I’m too discreet at this stage to reveal the name.) 2] They’re very British. 3] They have stacks of eco-credentials. Perfect.
So, they wanted to send a prestigious mailer to various people involved in the organising of William and Kate’s wedding. Except……a certain kind of protocol was required.
For example, you can’t call Kate “Kate”. You have to be careful about creating a “WC” monogram for obvious reasons. Do you use “His Royal Highness Prince William of Wales” or “HRH Prince William”?
So thank goodness for sites such as Debrett’s and The Economist style guide: both essential tools for any respectable freelance copywriter. Or, indeed, anyone not able to spot the deliberate mistake in this blog. Answers on an email to me at email@example.com before 17th January and I’ll write a limerick for the first correct entry!