My attention was caught this weekend by a big, bold ad  for MARTINI, which carried the headline ‘Kisser casting’. The stylish Italian brand is looking for men age 25+ to star in their next TV ad. ‘Luck is an attitude’ is … Continue reading →

The fourth and final ad in the campaign for Lower Mill appeared in full glory and full colour in this week’s Sunday Times. As a freelance copywriter, it’s always nice to hear client feedback – or to let someone else blow … Continue reading →

The age of ‘Big Brother’ (not the TV show) is getting closer. The latest marketing initiative is for cameras set in poster hoardings to track the public. Adidas and Kraft are to trial using facial recognition to check out your … Continue reading →