It’s a topic that seems to have filled my week for several reasons.
Reason 1: Having attended the recent TFM&A show (boo to link building and yessss to high quality content, I discovered), I felt I should squeeze in some time to pimp up my Google+ account. I got a bit distracted and was spirited away to Friends+Me which I seem to have signed up to without so much as sneezing.
Within minutes, I received an email saying, “Hey Caroline, I am Alois, Founder of Friends+Me. I wanted to reach out to see if you need any help getting started.”
Surprised, I replied, “Is this an automated email?” to which he answered, “Hi Caroline,yes, it is automatic email but what’s important is the message, offer of help. Don’t hesitate to contact me in case you need any help. Have a wonderful day!”
What great – and instant – customer service.
Reason 2: I’ve been working on a school questionnaire to send prospective parents accompanied by a thank you email from the Head. SurveyMonkey, I love you. It’s easy, it’s flexible and it’s free though you can upgrade to some extra techy wizardry.
Reason 3: One of my regular clients, Anatomic & Co, has asked me to create a series of thank you emails to customers. The best thank you messages from companies are those with a really personal touch – the ones that make you feel one in a million, not just one of a million.
Such as these:
Yes, appreciative retailers – my debit card will definitely pay you a visit.
So, pencil sharpened and at the ready to pen a gracious bon mot or thirty.
Meanwhile, thank you for reading this. I mean it.